Many sheet metal job shop owners would like to have a product line to even out the ups and downs of production. For Storch Magnetics, Livonia, Mich., it was just the opposite. The company had a diverse product line and introduced value-added sheet metal job shop services.
Storch Magnetics’ product lines include magnetic and nonmagnetic conveying systems and magnetic assemblies and product solutions. The company also stocks and distributes magnets. Many of these products are used for automation and material handling while others are used to separate tramp metals from powder bulk solids and other nonferrous products. With a large product catalog and new products being added yearly, the company realized that its manufacturing methods needed to be more productive. With a new piece of equipment, the company discovered a dramatic improvement in manufacturing and opened a new door as a sheet metal job shop.
Founded by Edward A. Storch in 1952 as Storch Products, the company first sold leak-detection fluids and home heating furnaces. But Storch was always on the lookout for additional products and added Bux Magnetic base drills. Customers requesting only the magnetic bases led him to look for additional sources of magnets and magnetic components and to eventually become the authorized small-quantity stock supplier for an American manufacturer of alnico and ceramic magnets. With the introduction of ceramic (ferrite) magnets, Storch gained new customers with diverse applications. Magnets quickly became the company’s mainstay product line.
Storch began engineering magnetic assemblies for varied applications, becoming the original designer and manufacturer of insulated multi-pole magnetic assemblies with magnetic fixtures, clamps, and tooling for industrial and production applications.
Later, Storch Products expanded to become Storch Magnetics, providing customers with magnetic slide conveyors, magnetic separators/filters, holding/lifting magnets, magnetic sweepers, tools and specialty designed magnetic products and systems to increase productivity, safety and profitability for clients. After Edward Storch died, his wife took over in 1960, and it remains a woman-owned business today with WBENC and ISO certification.
Todd Papora, grandson of Edward Storch and marketing and sales manager, says that the company has grown over the years through its magnetic product solutions. “The problem with magnets is that they are fragile and brittle,” he says. “Until they are laminated and protected, they will fall apart in an industrial environment, and most of the materials back in the 1960s didn’t have much strength. We didn’t have the high-energy, rare-earth magnets we have now. So we would laminate them and protect them.”